Like most millennials, I love social media. I love it for its ability to connect people and deepen relationships across borders and timezones, as a vehicle to learn for people to share experiences, and just because it’s fun! Below are a few projects and experiments I’ve done over the past year in my spare time. At the time, I just thought of these as fun creative endeavors. But in putting these projects together, I’ve learned a lot about the practice of running social media campaigns.
#Ham4PR was a modest social media fundraising challenge that I started in the fall of 2017, after Hurricane Maria devastated Puerto Rico. Modeled after the Ice Bucket Challenge and inspired by my love of the musical Hamilton, the #Ham4PR challenge required participants to donate $10 (in honor of the Ten-Dollar Founding Father) to their charity of choice. Then, they had to record themselves singing/rapping/lip-syncing to a verse from the musical, and then tag three more participants. I was so thankful to get as many of my friends (and a few strangers!) to participate and/or donate what they could to help Puerto Rican relief efforts.
Snack History Month is a project I began on Facebook and Instagram in February of 2018, and that I plan to revive annually. It began as a joke when I randomly stumbled across a picture of Rep. John Lewis from the Civil Rights Movement and realized that he was kind of a hottie?? I started thinking about how so many historical figures (and Black historical figures in particular) tend to be reduced to a single accomplishment, and are seldom remembered as living, breathing people who did many different things in the course of their lives– and that some of them were also rather easy on the eyes. This project was meant to be both funny and educational, mixing pick-up lines and puns into detailed mini-biographies, both to shed light on lesser-known trailblazers (like Dorothy Dandrige) and to shout-out some forgotten facts about Black History Month staples (like Jackie Robinson).