When I was 13, my mom took me to my first Broadway show (Beauty and the Beast!) during a family trip to NYC. It was there that I got my very first Playbill, which I proceeded to read from cover-to-cover. The idea of living in New York and getting to write and think about theatre all day seemed like it would be a dream–and in October 2018, that dream came true for me. Since working as Playbill’s Social Media Coordinator, I’ve had the great fortune to do everything from live streaming Broadway opening nights, covering the 2019 Tony nominations and Lortel Awards on Playbill’s Instagram, to live-tweeting the 2019 Tony Awards. Along with our Social Media Director Felicia Fitzpatrick, I developed the hashtags #PBDanceWeek and #PlaybillLookbook to spotlight special editorial theme weeks focusing on (respectively) Broadway choreography and different facets of theatrical design.
During my tenure, Playbill’s Twitter following has grown by 14%, we’ve acquired more than 30,000 new YouTube subscribers in 18-months (bringing us over 100,000 subscribers overall), our Pinterest following increased by 100%, and our Facebook followers now number more than 425,000.
Showtunes are how I fell in love from Broadway when I spent most of my life living far away from the bright lights of New York City– and the same is true for many Playbill fans. While I’ve assisted in updating a few of Playbill’s older Spotify playlists, I personally curated Playbill’s Piano Bar Perfection and Broadway Boost playlists.
During my time in charge of Playbill’s Pinterest, I’ve worked to revive Playbill’s presence on the platform with carefully curated boards and an emphasis on sharing fandom and performer-specific content. Since Fall 2018, we’ve doubled our follower count and our pins now receive an average of 2.8million impressions and 190,000 engagements a month. Our most popular boards are for fan-favorite shows like Beetlejuice and Hadestown, as well as the board I created to promote Playbill Store merchandise.
And now, for some of my favorite memes & fun posts:
Gold star if anyone is familiar enough with The 25th Annual Putnam County Spelling Bee to appreciate this reference.
Jordan Fisher, being an absolute legend during the #RENTonFOX broadcast:
A little cross-channel promotion never hurt anyone:
(And who doesn’t love a fun little 1776 reference?)
In addition to my duties as an Assistant Editor/Producer, I was hired at SandenWolff to build the brand’s social media presence. During my nearly two years at the company, I grew SandenWolff’s Twitter and Instagram following by more than 100% each. I also initiated the brand’s YouTube channel and increased viewership by more than 250%.